I regularly write copy for websites, digital campaigns, social media posts, ads, and video scripts. See a sample below. For examples of long-form writing, please go to my articles page.
The marketing department at NNE acts as an in-house “agency” to all departments, many of which have completely different marketing needs. This can range from material for sales meetings, animated videos for customer projects, website pages that describe services, and employer branding posts on social media.
Employer branding and internal campaigns
BloodLink were struggling to communicate services clearly to their multiple stakeholders. I overhauled their website copy, including headlines, subheadings and informative intro texts to communicate their message more clearly and entice customers to engage. I also worked on several SoMe campaigns.
Globelics and Africalics
Globelics is an academic network, and therefore has a lot of complex information to communicate. They struggled with their old website with content overload, navigation issues and the audience understanding their purpose. I cut back the content, simplified their message and made their most important information more visible.
For a full list of previous clients and details of my work with them, please see my LinkedIn profile.