I write copy for many different stakeholders, audiences and formats. My longest working relationship is with an in-house marketing agency for a large engineering company. Here, I work on creative ideas for key internal and external campaigns, manage tone of voice and ensure the company stays on brand no matter what the output.
The stuff I like best is highlighted below.
For examples of long-form writing, please go to my articles page.
Social media posts
Print ads for employer branding
Advertising campaign to create unified identity for global company
BloodLink were struggling to communicate services clearly to their multiple stakeholders. I overhauled their website copy, including headlines, subheadings and informative intro texts to communicate their message more clearly and entice customers to engage. I also worked on several SoMe campaigns.
Globelics and Africalics
Globelics is an academic network, and therefore has a lot of complex information to communicate. They struggled with their old website with content overload, navigation issues and the audience understanding their purpose. I cut back the content, simplified their message and made their most important information more visible.