Copywriting

I write copy for many different stakeholders, audiences and formats. My longest working relationship is with an in-house marketing, communication and branding team for a large engineering company. Here I have worked as a Senior Copywriter and creative producer for multiple internal and external campaigns, plus acted as manager for all content on NNE’s external website.

My role has since evolved into Creative Brand Manager where I oversee all external creative production. I am also in the process of building a unified brand strategy with one voice, look and feel.

The copywriting that was most loved by clients is highlighted below.

For examples of long-form writing, please go to my articles page.

Smart factory ad campaign for Ingeniøren

Diversity and unity campaign

The client had a strategic objective to create one team from two previously separate groups of employees. Alongside a graphic designer and other content creatives, we went through 3 stages of ideation with input from both the Danish and Indian office to ensure the campaign was culturally sensitive to both groups.

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Engineering for life campaign

A creative concept developed for employer branding purposes, the goal was to illustrate NNE’s strong connection to the life-science industry with engineering projects at the heart of everything they do.

Join the passion campaign

BloodLink

BloodLink were struggling to communicate services clearly to their multiple stakeholders. I overhauled their website copy, including headlines, subheadings and informative intro texts to communicate their message more clearly and entice customers to engage. I also worked on several SoMe campaigns.

Globelics and Africalics

Globelics is an academic network, and therefore has a lot of complex information to communicate. They struggled with their old website with content overload, navigation issues and the audience understanding their purpose. I cut back the content, simplified their message and made their most important information more visible.