I specialise in website copy, particularly headlines and introductory texts. However I also regularly create copy for promotional campaigns, social media and intranets. This includes banners, flyers, videos, digital newsletters, newspapers, and internal articles.
I have worked with several companies to improve their website and write copy for marketing materials. Below is a sample of these collaborations.
I cut down and streamlined content to improve SEO and overall communication, while creating new headlines for pages (example below) and CTAs. I also led the creation of new content for their content marketing section TechTalk.
Below is a sample of copy on flyers for a large pharmaceutical event, and digital newsletters sent out to monthly subscribers:
BloodLink were struggling to communicate their services clearly to their multiple stakeholders. I overhauled their website copy, including headlines, sub headings and informative intro texts to communicate their message more clearly and entice customers to engage. I also worked on several SoMe campaigns.
Globelics and Africalics
Globelics is an academic network, and therefore has a lot of complex information to communicate. They struggled in their old website with content overload, navigation issues and the audience understanding their purpose. I cut back their content, simplified their message and made their most important information more visible.
Africalics, a subsidary of Globelics, had similar issues. I again helped them rectify these problems and streamline their overall message.
For a full list of previous clients and details of my work with them, please see my LinkedIn profile.